z. context matters

Context matters, said a friend, and gave an example: yesterday, some swiss fake-company sent me a test -form of attractive simplicity. The "IQ-elite" was so very interested in analyzing my personality. They posed some questions, and you could choose between two sentences or four pictures (I'd rather be cool/ I tend to act warmheartedly, a picture showing different settings of evening occupation or holiday, where I'd always have prefered to be able to say, one evening reading, the other evening dining with friends, yet another evening dancing, and so on, but you had to choose one). Given, that they wanted to check your job-qualification, you would certainly sign the pictures and sentences in a way that could qualify you for a senior position in any job (the coolness, the mountains, the book etc.). Given, that they wanted to find out about your love-life and honor you with a nice partner, you would sign exactly the other pictures in order to be most attractive there (the dancing, the warmhearted way etc.). Given that they wanted to check your qualities as a performer in arts, you would sign in again another way (you would like to be in the shoes of Madonna rather than in those of Obama etc.). But how come that you expect them to reward you for anything, said the nerd, with a frown.